This unconventional focus on design began with the very first Macintosh, introduced in 1984.
The unique designs that resulted from this obsession have given Mac products the 'hip' image that they enjoy today. For the better part of three decades, the former Apple CEO, the late Steve Jobs, focused on the outward appearance of his company's products with an enthusiasm unmatched by his competitors.
But design has become a big differentiator between Macs and PCs. If you grew up in the 1980s, you remember that all computers, regardless of manufacturer, were uninspiring, more or less rectangular putty-colored boxes.